Case Study – Reaching Millions in a Sensitive Restructuring Matter Prime Clerk

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In 2019, Prime Clerk and its Notice Media Solutions team were tasked with handling the unprecedentedly large Purdue Pharma matter. The pharmaceutical company, which manufactured opioid pain medications, filed for bankruptcy as a result of thousands of lawsuits pending against the company and its related entities for the alleged false and deceptive marketing of OxyContin and other opioid pain medications and its alleged involvement in the national opioid crisis.

Tens of millions of potential known and unknown claimants presented noticing and claims processing challenges, leading Prime Clerk and its notice media experts to successfully design and implement one of the largest legal notice programs every deployed.

In addition to a direct mail campaign for known claimants, our team launched a supplemental notice program that reached 95% of all adults in the U.S. over the age of 18. The program utilized extensive advertising techniques across multiple mediums, including television, radio, social media, and display advertising. Our earned media efforts generated over 1,800 news stories across the country.

The success of the media program brought thousands of claim forms and inquiries, all of which were reviewed, responded to, and logged in an efficient and timely manner while remaining HIPAA compliant. Our team built an online platform for claims filing, with the function and capacity to support the volume this matter demanded.

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